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What is the difference between a bitmap and vector graphic?
Eva Pettifor
There are two types of digital image files: Vector (preferred format for logos and illustrations) or Bitmap (preferred format for photos). Below we explain each format:
Vector
- Construction: Scalable geometric points, lines and curves based on mathematical expressions
- Popular file extensions: .ai, .eps, svg but there are others
- Examples: Logos, diagrams, fonts, illustrations, solid colour graphics
- Transparency: is possible for example a logo with background removed so graphic is isolated
- Scalability: unlimited enlargement size without any loss of quality (ie edges remain crisp and clear, ideal for signage, billboards and any other large format needs)
Bitmap (also known as Raster)
- Construction: Tiny squares (pixels) for a computer screen or points of colour for printed media
- Popular file extensions: .jpg, .gif, .tiff, bmp but there are others
- Examples: Photos, graphics with many shades of colour, poor quality logos
- Transparency: is not possible, there will be a solid background
- Scalability: Poor, quality will degrade showing blurred content and rough edges (pixels) upon enlarging
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